Join the #MatricUngazibulali Campaign as a Youth Ambassador – Apply Now!. Are you ready to make a difference in your community? The #MatricUngazibulali Campaign is recruiting passionate Youth Ambassadors from all provinces! Apply today and be a part of our mission to inspire and support the Matric Class of 2023.
Application Deadline: 20th November 2023
About the #MatricUngazibulali Campaign
Genesis of the Campaign
The #MatricUngazibulali (Anti-Suicide) Campaign was initiated in 2019 and is now in its fifth year of existence. It emerged in response to a concerning trend of young individuals taking their own lives due to the overwhelming pressure of failing their Grade 12 exams.
Why We Started the Campaign
There’s a critical need for intervention and public awareness, especially for Grade 12 learners, to understand that failure is not the end. We aim to address the mindset of young individuals who may struggle with academic disappointment and may even contemplate suicide.
Equally important is the guidance and enlightenment of parents who may be dealing with this issue.
Objectives of the Campaign
The primary objective of our campaign is to inspire, inform, and empower Grade 12 students who didn’t pass their Matric exams, as well as their parents. We want to raise awareness about ways to improve Matric results, offer career guidance, and provide insight for those unsure about their career paths.
Additionally, we aim to garner public support for learners pursuing higher education, particularly in terms of financial assistance.
Our campaign is designed to reach Grade 12 learners, parents of Grade 12 students, the general public of South Africa, and various stakeholders within the Department of Basic and Higher Education.
The Overarching Message
Receiving a failing grade in Grade 12 may be challenging, but it’s not the end of the world. With determination and hard work, success is achievable. #MatricUngazibulali.
Our campaign has a national scope and has garnered national media attention.
Media Platforms and Channels
We utilize local and national radio stations, newspapers, television stations, and various social media platforms for our media distribution.
Value Proposition of the Campaign
The campaign is rooted in valuing life and promoting access to quality education. It emphasizes the importance of love, support, and kindness.
Duration of the Campaign
The campaign runs from January to December, providing sustained support and guidance to Matric students throughout the year.
Join us in making a positive impact on the Matric Class of 2023 and beyond. Apply now to become a Youth Ambassador and help us spread the message of hope and resilience. Good luck to all Matric students on your educational journey! #MatricUngazibulali